Find album reviews, stream songs, credits and award information for Finally Rich - Chief Keef on AllMusic - 2012 - Lumbering up the charts by mixing simple hooks Find album reviews, stream songs, credits and award information for Finally Rich - Chief Keef on AllMusic - 2012 - Lumbering up the charts by mixing simple hooks.
That's a good thing. Chief Keef's music sparked a lot of arguments this year. His youth, his rapid rise, and his association with Chicago's epidemic of gun violence made him 2012’s flashpoint for discussions about what was wrong with hip-hop. But he established a simple sound that proved powerfully effective and addictive, and he also showed that it was a sturdy enough blueprint to support multiple songs. If Waka Flocka Flame woke up tomorrow utterly drained of the will to live, he might sound like Chief Keef -- all the unilateral forward motion and aggression, none of the audible joy. Young Chop's crisp snares and hi-hats mimic Lex Luger's (minus the tricky syncopation) while Keef mutters through a thick wall of processing. There's nothing to add or subtract to this sound that could substantially improve it.